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Social Media policies specifically relevant to Australian ecological and/or environmental organisations are currently limited in number. The following five (5) documents do, however, offer useful insights and discussion topics for the development of a Social Media policy for the Ecological Agriculture Australia Association (EAAA).
These links can also be found on Delicious.
1. Disciplining social media: an analysis of social media policies in 26 Swedish municipalities (2011)
An interesting paper discussing the disconnect between governing bodies and the concept of transparent policy strategies and the dynamic nature of interacting with the public; as researched through the analysis of 26 Swedish municipal Social Media policies. Formulating policy according to classical “command and control” principles excludes policy flexibility in an age where rapid technological change and user-directed interactivity deems entrenched regulatory systems ineffective in a digital environment.
2. Australian Human Rights commission: Social Media Policy (n.d.)
A simple, brief policy outlining basic guidelines for engagement with Social Media pages run by the Australian Human Rights commission. Of particular interest is the Twitter guideline discouraging the use of direct messaging and spam.
3. National Library of Australia: Social Media Policy (2010)
A comprehensive document detailing professional and personal use, responsibilities and guidelines for engaging with Social Media as a representative of the National Library of Australia.
The policy aims to encourage employees to “find a voice in social media” but at the same time protect the interest of the Library.
4. Office of environmental information: Using Social Media Internally at EPA (2011)
A detailed policy document by the EPA informing employees, contractors or other persons of the guidelines for using Social Media internally, and on behalf, of the EPA. The EPA engages in Social Media internally for collaboration, professional networking and customer service.
5. Office of environmental information: Using Social Media to communicate with the public (2011)
This is the EPA document outlining procedures to be applied by EPA employees, contractors, and other personnel acting in an official capacity on behalf of EPA when using Social Media on an Extranet or the Internet, whether occurring on the EPA Web site or third party sites that EPA maintains. Communicating via Social Media with the public aims to create a more effective and transparent government, facilitating collaboration and is another tactical tool the EPA uses to accomplish its mission.
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