Lauren Sessions (2009) discusses the evolution of deception and authenticity online, concluding that Social Networking Sites (SNS) such as MySpace, more relevantly in 2012, Facebook, increasingly blur the lines between online and offline identities; where deceptive self-representation, for example on dating sites, is increasingly challenged. Referred to as “village”, where the community network ensures everyone knows everyone and everythingabout everyone, SNS are no veil for deceptive practice.
Consequently, personal online identity and work as an Information Professional both demand authenticity. Authenticity is derived from trust. Trust, in an online context, is dissected into two significant components: 1) Trust in user generated content and 2) Trust in your own activity.
- Trust in user-generated content
- Remain positive
- Remain alert/vigilant
- Trust in your own activity
- Don’t take it personally
- Check the 7’C’s (Hill, S., 2012, p. 31)
|Trust (Source: Getty images)|
These are the two most significant messages specifically advanced throughout the Social Media for Information Professionals[INF206] learning experience.
In a world where medical, government and employment agencies store personal and private data ‘in the cloud’ combined with user expectations for increased transparency, trusting connections for the positive gain in collective knowledge (for example, improved medical products, services and procedures) is vital. Vital too, is that the gains of the future are accomplished void of renunciation by privacy paranoia and the discomfort of a minority. “Radical trust“, as discussed in the 5 keys to embracing Library 2.0, is required to harness this collective knowledge and allow collaborative people power to change, exchange and evolve. Conversely, the power of fear hinders progress.
“Transitive trust” (Shih, C., 2011, p. 42), or introduction by association, in an online context, transposes offline word-of-mouth referral (when requiring a tradesman, accountant or dressmaker) to the online environment. Denial of access to academic authority does not imply that the same information, or introduction, cannot be assumed via community expertise or “low-fidelity authority” (Cahill, K., 2009, p. 82).
SNS, and indeed the evolution of the Internet itself, are in a state of “perpetual beta” (Cahill, K., 2009, p. 86). Absent online trust, the risk is a perpetual state of mistrust.
Cahill, K., (2009). User-generated content and its impact on web-based library services. UK: Chandos Publishing
Hill, S., (2012). Social networking proposal: EAAA SM Strategy – EAAA 2.0. Australia: Hill publishing
Sessions, L.F. (2009). “You looked better on MySpace”: Deception and authenticity on Web 2.0, First Monday, 14(7), 6 July.
Shih, C., (2011). The Facebook Era: tapping online social networks to market, sell and innovate. 2nd Edn. USA: Pearson Education, Inc.
Lorenzo, G. (2007). Catalysts for change: Information fluency, Web 2.0, Library 2.0, and the new education culture. (March). Retrieved from http://www.edpath.com/images/IFReport2.pdf
Wittenberg, K. (2007). Credibility of content and the future of research, learning, and publishing in the digital environment. The Journal of Electornic Publishing, 10(1). Availablehttp://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;cc=jep;rgn=main;view=text;idno=3336451.0010.101
Yardi, S., Romero, D., Schoenebeck, G. & danah boyd. (2010). Detecting spam in a Twitter network, First Monday, 15(1), 4 January. Availablehttp://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2793/2431