Interesting to read Mark Bouris’ thoughts on Social Media (The Age) and the “time commitment” required to keep up.
“SOCIAL media is a great tool when used effectively, and many people turn to it as a cost-effective way to market their business. But what people fail to plan for is the time commitment it takes to keep up with social media. Unlike other more traditional advertising, it’s not a ”set it and forget it” solution.
Social media is a two-way conversation, and the only way to get real value is to make sure that you’re constantly interacting with potential customers, and that every single interaction is delivering on your bottom line.
Depending on what your goals are, I would start with one platform rather than getting in over your head and committing to several social media avenues.
If you’re focusing on targeting businesses as a whole, rather than individuals, I’d suggest getting started on LinkedIn. That way you can target the businesses in your area and people within them.
One thing you cannot forget is to track your results. All too often people commit to social media without having a way to measure the impact. There are plenty of free and low-cost tools that can help you do this – Google Analytics is one of the most popular. My best advice? Don’t get caught up in the distractions. Start small, track your progress and if you’re not seeing results, move on.”
Mark Bouris is executive chairman of wealth management company Yellow Brick Road. His advice here is intended as guidance only.