Have a watch of this great video by Rachel Botsman, founder of The Collaborative Lab, writer and thought-leader on the idea of Collaborative Consumption. This particular Ted Talk addresses the idea of reputation as a valuable asset for people, companies and communities. Interacting in today’s online world, be it through buying and selling on Ebay, connecting with Facebook friends, or maintaining your Amazon profile, your reputation is the measurement of how much a community trusts you. Reputation has real world value today; hence reputation is a vital tool that essentially grows a business.
This video asks: do you have a right to own your reputation?
TED Talks: The Currency of the New Economy is Trust
Here is the direct link:
What value do place on looking after your online reputation?