Recently I was at a business brunch where the guest speaker, the former editor of Vogue Australia magazine Kristie Clements, in her address proposed Instagram as the new must-have platform for a company’s publicity. Later on an at the table one lady asked what Instagram was, she had never heard of it before, immediately two girls whipped their phones out to give a demonstration.
Instagram is relatively new to the social media world; officially launched in 2010 its popularity has soared. Instagram is currently the fastest growing social media tool, with over 40million photos uploaded every day. But due to its rapid rise to popularity many people have been left behind as to understanding the potential of Instagram.
Instagram simply is an app all about sharing photos and pictures. It allows people to create an account to upload photos of anything complete with captions and hashtags – and spontaneity! Instagram may be thought of as the lovechild of Facebook and Twitter. It combines the features of having followers and following people, maintaining a personal profile, a ‘popular’ page that shows the most liked photos of the moment and the ability to communicate with others through ‘liking’ or ‘commenting’.
As a somewhat addict, in my opinion Instagram is an extremely friendly and open form of social networking. The compelling objective of Instagram is to ‘like’ photos, whether they are photos from close friends, a cute puppy, a beautiful sunset or photos from the most recent fashion show. Although there are a number of privacy options Instagram is about transparency and the ease of access to like and follow anybody’s page.
The benefits and uses for Instagram are only just being discovered. It is business’ that are realising the potential for reaching customers, current or future. With over 100 million users Instagram has the ability to be synchronised with a business’s social media strategy. It is a visual way to connect with people and illustrate to them the company’s culture inclusive of their mission, products services, story and people as well as the behind the scenes working of the company. The non-traditional communication breaks down the barriers between supplier and consumer and allows customers to feel more involved and connected with the company.
The number of companies that are using Instagram is growing; successful examples include retailer Burberry, publications such as GQ magazines, sporting teams like Melbourne Rebels Rugby and Tennis Australia and recent campaigners to join the trend The Land Newspaper and Blue Cordial!
With outreach like this isn’t it time you started asking how you can use Instagram?