Packaging is turning interactive! Thanks to the introduction of the App “Ubleam“. Ubleam is a mobile device that once installed consumers can scan a company’s specially designed logo that then connects the user with their website, Facebook, Twitter or YouTube pages. Ubleam is a really simple, convenient and fun way for businesses to interact with their consumers. As a user, I love the simplicity and potential for this App. The ease at which I could connect to a business and interact was a exciting and fresh. But the potential for businesses are also huge; Mark Fidelmen of Forbes Magazine offers a few ways you can start to explore the possibilities of packaging:
1. Social macros: Getting prospective customers to like you on Facebook is difficult enough, how about getting them to follow you on all of your social networks and sign up for your email list? With Ubleam, one scan of your logo can set off a series of actions on a user’s to device to authorize and connect with the brand. 2. Instant geo-location coupons: Want to only allow prospective customers a coupon in San Diego who happens to be shopping at their local grocery store? Just scan the logo, a coupon appears and its redeemed at check out. Scanning the logo outside of San Diego won’t work because the phone understands that the user is outside the designated location. 3. Run feedback surveys: Just tried a new drink at a local Starbucks and want to provide feedback on it? Just scan the logo and take the survey that appears on your mobile device. 4. Lead engine: Don’t know who your prospective or current customers are? Just instruct them to scan your logo and receive a special offer just by entering their email address. That offer can change in real time and can target people by location. 5. Learn more about your customers: The more you know where people are using your products, how they’re using them and why, the better your company will be able to target the next customers with improved messaging. Over time, all those logo scans will provide a detailed picture of who is interacting with your brand. 6. Brand Logo Check-ins: Want to build loyalty within your customer base? Just ask them to scan your logo and receive points, offers, badges, etcetera. Of course FourSquare like restrictions (e.g. time, location) will need to be enforced, but if the rewards are good enough, people will scan your logo. Advanced companies will build a community around these logo check-ins and encourage their customer base to interact with one another. 7. Marketing information: B2B companies can now offer instant marketing materials formatted for the mobile phone – for prospective customers that want more information about a company’s products and services.